If you’re wondering whether to go solo on your Google Ads campaign or to seek expert help, you’re in the right place. Today, I’ll be diving deep into the significant benefits of expert Google Ads management.
By the end, you’ll see why entrusting your campaign to pros like Meredith, our Google Ads Search Certified expert, might be the smartest decision you’ll make this year!
1. Maximizing Your ROI: Stop Wasting Your Ad Budget
We see many businesses, in their initial enthusiasm or ignorance, waste as much as 35% of their ad budget on Google search partner websites and display ads. These might not even bring in any leads! Especially for local service-based businesses.
It’s like throwing money into a wishing well and hoping for the best. But, when you have a professional by your side, they ensure that your budget is strategically allocated, giving you the best bang for your buck.
It is also important to consider your negative keywords. These are the keywords for which you DON’T want your ads to appear. Without expert oversight, you might be paying for clicks that have zero potential for conversion.
Words like free and cheap are just not words you want to be associated with your business and you certainly don’t want to pay for them! It’s like setting up a steakhouse ad for someone searching for vegan recipes. Expert management ensures that your ads reach the audience genuinely interested in what you offer.
2. The Value of Your Time: More Time, More Money
Managing a Google Ads account is not a ‘set it and forget it’ task. It demands regular attention, adjustments, analysis, and fine-tuning. And let’s face it, every hour you’re spending trying to understand the nitty-gritty of PPC management is an hour lost serving your customers and, essentially, making money.
An expert, equipped with experience and knowledge, can manage and optimize your ads efficiently, freeing you up to focus on what you do best.
Remember, up to 60% of internet traffic consists of spam. If you’re not adept at preventing this from affecting your ads, a significant portion of your ad budget might just be going down the drain. Experts like us ensure that budget-wasting things like this don’t happen.
3. Tracking, Analysis, and Adjustments: The Trifecta of Success
Understanding the success of a Google Ads campaign isn’t just about noticing an uptick in traffic or sales. Proper tracking and analysis determine what’s working and what isn’t.
An expert’s insight can tell you which keywords bring the most conversions or which ad copies resonate best with your audience. Without this critical data, you’re essentially shooting in the dark.
This information can then be used in your website copy, in your other advertisements, and on your social media. Create not only a consistent marketing message for your business but one that is proven to work!
Now, let’s address some of those burning questions you may have about Google Ads management:
- What is Google Ads Management Services?
It’s a specialized service that is dedicated to the complete management of Google Ads campaigns, from setting up to tracking and optimization.
- How do I manage my Google Ads?
While Google offers tools and dashboards for self-management, expert services like ours provide in-depth analysis, strategy, and hands-on management to maximize results and get you the customers you need for your business to grow.
- How much should I pay someone to manage my Google Ads?
Costs vary based on the scale of your campaigns and the services offered. However, when considering cost, weigh it against the potential ROI and time savings. At Loveland Web Design, we provide clear and upfront pricing for Google Ads Management Services and you can see the exact price here.
- What is the difference between Ad Manager and Google Ads?
While both are platforms for advertising, Ads Manager is specific to Facebook and Instagram. In contrast, Google Ads focuses on search, display, and video advertising across the Google network.
As a cherry on top, here’s a tidbit for you: Our team, especially Meredith, has managed over a whopping $3.5 million in “ad spend” over the past years.
That’s not just a number; it’s a testament to the trust businesses have placed in us.
If you’re interested in attracting more customers and having a steady influx of quality leads with minimum hassle, let’s chat. Trust Loveland Web Design to be your Google Ads Management team. Learn more about our services, pricing, and schedule a chat with us here.