What’s the difference?
Today, we’re going to dive into a topic that we often get asked about the difference between Google Ads (or PPC) and organic SEO. Both are powerful tools for boosting your online visibility, but how do you know which one is the right fit for your business? Let’s break it down.
As a local business, your online presence is vital. It’s how potential customers discover your services, and more importantly, it’s how they choose you over your competitors. And that’s where Google Ads and organic SEO come in.
Glittering Google Ads – The Instant Gratification
Imagine a billboard that only your ideal customers can see, and better yet, only when they’re actively looking for your services. That’s essentially what Google Ads are – highly targeted advertisements that appear in Google search results.
Our very own Google Ads guru, Meredith, who’s Google Ads Search Certified and a Google Partner for over 2 years, leverages the power of Google Ads to help your business reach the right people at the right time.
With Google Ads, you’re essentially buying visits to your site. If instant results and precise targeting are your priorities, then Google Ads might just be your golden ticket.
However, keep in mind that Google Ads operate on a Pay-Per-Click model. This means that while you can get quick results, you’re paying for each click on your ad, which can add up over time. The moment you stop funding your ads, your visibility reduces.
Organic SEO – The Marathon Runner
Now, let’s talk about organic SEO. In contrast to the sprint-like nature of Google Ads, SEO is a marathon. It’s the process of optimizing your website and content to improve its natural ranking on search engine result pages. The beauty of organic SEO is that it targets unpaid traffic rather than direct traffic or paid traffic.
Unlike Google Ads, SEO isn’t instantaneous. It requires consistent effort and time. However, once your SEO efforts start paying off, they can provide a steady flow of organic traffic to your site at no additional cost per click. While it may take longer to see results, the long-term benefits of a strong SEO strategy are well worth the wait.
Balancing Google Ads and Organic SEO – The Winning Strategy
So, Google Ads or organic SEO? As you’ve probably guessed, there’s no one-size-fits-all answer. The ideal approach is often a balanced combination of both. Google Ads for instant visibility and targeted campaigns, paired with a robust SEO strategy for long-term, sustainable growth.
If you are ready to get found online by people who need your services, exactly when they are looking for you, then it’s time to start the conversation with us today. At Loveland Web Design, we are committed to crafting an online marketing strategy tailored to your local business, leveraging both Google Ads and organic SEO. Contact us today to see how we can help your business succeed with Google and SEO.